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What are the steps involved in the process of the Newswire
Plus Media Blast service?
After you purchase the Newswire Plus Media Blast package, we will send you a submission
form questionnaire via email. The questionnaire allows us to collect additional
information in order to write the press release. Once you have completed the questionnaire,
you can return the form via email, fax or mail. One of our press release specialists
will compose your press release and send it out for your approval via email which
you can expect within two weeks.
After you receive the press release, you should
review the document for accuracy. You can send in your approval form if no changes
are desired. If you have some changes, but do not desire to see the final version
before it is distributed to the media, you can send in your approval with the changes.
If you send in corrections only, we will complete the changes then send you a new
press release to approve.
Once your signed approval form is received,
we will distribute your press release within about 5-7 days over the newswire. Within
2 days after the release is distributed, we will send you a list via email with
about 12 live links to media outlets that have received and are posting your press
release on their site.
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What is a newswire?
A newswire is an Internet service that provides the latest news and information
on current events straight from the source. All types of businesses, organizations,
government branches, non-profit organizations and corporations use newswires to
send out and receive information and news. There are various newswire services available
on the Internet.
Which newswire service does AuthorCrossing use?
We use PR Newswire to distribute our press release with the Newswire Plus Media
Blast service. Visit their Web site for more information: www.prnewswire.com. They are a leading and reliable source
of news for thousands of organizations all over the world.
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Is there a complete list of all the outlets that will have
access to or receive my press release?
While we do not have a complete list, a partial list of the top 100 outlets can be downloaded (PDF file) for your review.
We also do not have access to a complete list of all of the outlets that receive
or list your press release on their site, but we will confirm at least 10-12 for
you.
Why are some of the abbreviations and punctuation on my
press release incorrect?
Our press releases are written in Associated Press (newspaper) style which differs
in certain respects from literary style. Even small media outlets are often swamped
with press releases; any release that is not in AP style runs a great risk of receiving
little or no attention. Your press release has gone through an "AP edit,"
and is configured specifically for the media using the industry-standard writing
style. Of course, although we strive for perfection, it is not impossible that our
writers could have missed something and we will certainly correct any errors.
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Can you include Web site address on my press release?
If you registered a domain name with us, it will automatically be included on the
release. If you have set up your own Web site for your book and would like it included,
simply include the information on your questionnaire form and request that it be
added in the press release. We will review your site and include it in the release
at our discretion.
Does AuthorCrossing include their contact information at the top
and bottom of my press release?
Yes. All of the press releases we distribute include our contact information. This
information is required.
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Can my press release be longer than one page?
No. To be most effective, a press release should not be more than one page.
Can I send out my press release myself?
Yes, the press release is yours and you are free to give it to anyone that you feel
would be interested in your book. However, please remember that if you decide to
fax or email your press release, you will need to remove our contact information
and replace it with your information. Specifically, leave the
line of text, "For immediate release," but delete AuthorCrossing's or Wordclay's name, phone
number, e-mail, etc., and replace it with your name, e-mail and phone number.
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